The Ask
Create an audio experience that lets the world know that Spotify is now audiobook's go-to destination.
The Idea
Spotify plans to revolutionize audiobooks by creating immersive audio trailers with a movie theater experience that you can only get on Spotify that will make you run to sign up for their service.
In a theaters near you
This audio trailer experience will be for consumers everywhere. We will even kick off this campaign by hijacking people’s movie experience while watching regular movie trailers. For select theaters, we will give a 4D headphone audio trailer experience.
