No Plastics, No Entry

The Ask

Create a PR moment for Liquid Death highlighting their anti-plastic pollution, pro-Earth stance.

The Insight

There is no true social hub for consumers who love the recycling lifestyle

The Idea

We make plastic your currency. We create a club where individuals can only enter by bringing their plastic waste for recycling. Inside, there will be non-alcoholic cocktails, and the furniture will be made of recyclable material.

Outside the building is a recycling machine called “The Death Eater,” where you can dispose of your plastic waste. Specific requirements must be met to gain access. For general access, the minimum amount of plastic waste required for deposit is 20 pieces. However, you must deposit at least 100 pieces of plastic waste for VIP access.

At the social club, we will serve eco-friendly mocktails in recycled cups and silverware.