The Ask

Create a new product for Burger King and a headline-grabbing way to launch it.

The Insight

As consumers seek bigger and bolder flavors from fast food, there’s no uniqueness in the fast food fry.

The Idea 

Burger King will create a “seasoning bar.” This new bar will allow consumers a new fast food experience and add bold and unique flavors to the best side of a burger: the French fry.