The Ask
Come up with an Out Of Home campaign that gets budget-conscious Gen Z and Millenials who want nice things for their space to think of Apt Deco as the first place to look.
The Insight
Consumers are missing unique ways to buy affordable but quality furniture.
The Idea
Aptdeco creates an “Estate sale tour.” Partnering with Tyler the Creator, AptDeco will take consumers on a journey through luxury homes to find quality furniture at affordable prices. We will reword Tyler the Creator’s infamous lyrics, and Tyler the Creator will also perform at each estate sale.
Everything Must Go
With buying and selling furniture being a lifestyle, we will be featured in lifestyle magazines like Culture. We will highlight our partnership with Tyler the Creator and our “Estate Sale Tour”
For customers unable to attend physical estate sales, AptDeco will host virtual estate sales featuring unique and affordable furniture.
